Sponsorship

A team from Synergy are tackling the self-styled 'Toughest Event on the Planet' for the Duchenne Children's Trust... (read more)

With loyalty a major topic during this Big Data Week, Tom Whiteside looks at the revolutionary way that a North American soccer team is building relationships with its fans... (read more)

With The 2013 Masters teeing off later this week, Tim Crow takes a look at how brands are leveraging their associations with golf... (read more)

Carsten Thode introduces Synergy's Trends in Sponsorship report for 2013... (read more)

Synergy and Jam were on hand today to help RBS launch what promises to be one of the most exciting Six Nations Championships yet... (read more)

Sick of hearing doom and gloom stories about the freezing weather and rising travel prices? Then cheer yourself up with a visit to Hip Hip Today!... (read more)

Rik Moore explains why something as seemingly insignificant as a carrier bag can help brands deliver enhanced positive feelings amongst consumers... (read more)

After last year's Olympic frenzy, will 2013 be all about brands standing up for the wants and needs of the average punter?... (read more)

Synergy's Paul Whitehead takes a look at the fallout from one of the world's largest sponsorship deals... (read more)

2012 has seen brands take fashion sponsorship seriously, Synergy's Francesca Gamble says.... (read more)