Define
Rolls-Royce is one of our most high-profile retained clients. We look after the full suite of their marketing activity – from top level brand positioning, through to execution and implementation across all media channels globally.
Our most recent project was to help Rolls-Royce launch their latest model – Ghost.
Design
We created a global campaign built around the strapline ‘Ghost. The Power of Simplicity’. This simple thought has been brought to life in every aspect of the work – film, photography, brochures, direct mail and web – with every campaign touchpoint as ‘effortless’ to interact with as the car itself.
Deliver
Ghost was the most successful model launch in the brand’s history. All sales and brand targets were either met or exceeded - no mean feat when launching a £180,000 car in the midst of a global recession.
