How is it possible to successfully launch a new brand for a newly merged business when the whole rationale for the merger was cost-cutting?
Target the communications to reach the core audience of 600 businesses, minimising waste and maximising effectiveness
“Engine were a key part of launching our new brand post-merger. they are dynamic and innovative, with a responsive model that challenges the conventional norms and they enabled us to achieve unique standout.”
- Louise Proddow, Vice President, Marketing, Nokia Siemens Networks