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WHAT FACEBOOK’S TIMELINE FOR PAGES MEANS FOR BRANDS

BY Ian Schafer

Your brand will never look quite the same again on Facebook.
 
At their February 29th fMC – a new conference just for brand marketers – Facebook announced the rollout of its Timeline for Pages product and a number of new advertising instruments.
 
Taken together, Facebook promised a new level of storytelling that help brands create engagement and reach that can traslate to real results.
 
This round of product launches, however, pose real implications for marketers – both in maintaining current facebook assts and planning new campaigns.
 
To help brands sort out what’s important, Deep Focus offers this free position paper on the matter. Download it, digest it, circulate it, enjoy it.

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