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Bill Clinton Cannes

Cannes 2012: Bill Clinton's Favourite Ad

BY Matt Williams

The last few days of the Cannes Lions is when the Festival really rolls out the big names.

It doesn’t matter if these celebrities have stepped foot in an advertising agency or not, you can guarantee that they will have delegates queuing out the door to see them.

Today for instance there’s visits from Debbie Harry, Lord Sebastian Coe and Ronaldo (the Brazilian one rather than the Portugese one – he’s a little busy this week).

But to top it all yesterday was a seminar presented by Bill Clinton. The former US President spoke passionately about the opportunities available for people to use their creativity to help make a better world, one that encourages shared responsibility and prosperity.

The speech was full of humour and verve, and naturally went down very well with a charmed audience.

Yet what we all really wanted to know was clear: just what is Clinton’s favourite ad campaign?

The answer, when it came, might have been a little unexpected. Shunning all the obvious classics, Clinton instead referred to a recent US campaign for DirecTV, by Grey New York.  A series of ads look at how the simple frustrations caused by having Cable TV can lead to more severe self-destruction.

Clinton specifically referred in his speech to this wonderful spot, which sees a man unwittingly ending up with a Grandson wearing a dog collar:

But the entire campaign is worth a watch, if you fancy enjoying a hilarious few minutes.

Coincidentally, these ads have been entered into this year’s Film Cannes Lions category. Whether the campaign wins or not, you can bet the agency and client will be pretty satisfied with a President’s approval.  



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