WCRS have created a global campaign for the launch of BMW’s first four door coupé.
The campaign ‘Beauty. Seldom Seen.’ centres on the idea that amazing things don’t happen very often. Like a total solar eclipse, or the new BMW 6 Series Gran Coupé, seeing true beauty is rare.
WCRS teamed up with Director Sam Brown for the collaboration due to his ability to create suspenseful, atmospheric films. The result is an extremely powerful and cinematic piece of film that is already making an impact in other countries where the campaign has already broken.
The TV launches in June with 60” and 40” edits, national print and outdoor and aims to launch the car as well as create a brand halo effect for BMW’s aesthetic credentials.
Chris Brownridge, Marketing Director, BMW Group UK Limited & Wolfgang Gross, Head of International Advertising, BMW AG Munich said: “WCRS has delivered a beautifully crafted and visually stunning film that we feel reflects the impact of the new BMW 6 Series Gran Coupé, our first ever four-door coupé.”
Steve Aldridge, Executive Creative Director at Engine said: “This is a stunning ad for a stunning car. Sam is a wonderful director who has delivered a powerful cinematic film which compels you to watch it.”