The first Twitter brand pages went live in the UK earlier this week.
Companies including Cadbury, Sky, Asda and Electronic Arts have already signed up, with more expected to follow very soon.
The pages will allow brands the opportunity to do things…
It’s hard to write anything about advertising this week without mentioning the Super Bowl – even if very few people in this country understand, let alone care, about American Football.
We’ll look at all the Super Bowl ads next week after the game has taken place, but beforehand it’s worth…
You don’t have to be one of the three people in the UK interested in American Football to realise that the Super bowl is a pretty big deal.
Last year’s match-up drew an average audience figure of 111 million viewers in the US alone, making it the most viewed television broadcast in US history…
“It’s this recession, pushing prices up and that.” Oh dear (poor grammar aside). This was the comment made to me a couple years ago by a patron in a bar. As an economics student at the time, I felt compelled to intervene and correct the poor chap. Cue a long, impromptu (and highly brilliant)…
“My name is Amy I like slugs and snails”
I first read those words 27 years ago on a bus shelter in Brixton. I remember it so clearly because Amy is part of the reason why I work in the communications industry today.
…
Welcome to the latest in our monthly collection of five links that you shouldn’t miss.
What would happen if you let a website designer loose in a supermarket? http://bit.ly/v1HbPr
A very funny film from Google on what buying…
Last Friday, The Times published an article with major implications for how London 2012 will come to be viewed and for the value to brands of grassroots sports sponsorship…
The Engine Group Limited is a limited company registered in England & Wales with registered number 05015446. Our registered office is at 60 Great Portland Street, London W1W 7RT.