Every Move You Make, Every Twitter Feed You Update, Somebody Is Watching You.

Wednesday, July 28th, 2010By Tara Davanzati

No, that’s not the latest rendition of ‘Every Breath You Take’ swarming YouTube, that’s the opening sentence to New Scientist’s story

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Why We Are Always In Two Minds!

Friday, July 23rd, 2010By Jez Groom

Have you ever wondered why sometimes you make a snap decision only to regret it hours later?

Have you ever been in a situation where you couldn’t make your mind up on what to do and in the end you just think, ‘What the heck, I’ll go with the flow’?

Well don’t worry yourself, you’re…

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Will News Cease To Be News In The Digital Age?

Thursday, July 22nd, 2010By Gary Cleland

It sometimes takes a late convert to ask an awkward question.

This week the BBC’s Andrew Marr revealed he wishes he could turn the clock back and begin again in journalism, such is the opportunity presented by digital

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Is It Newspapers Rather Than Politicians Who Should Be Learning From The 2010 Election?

Friday, July 16th, 2010By Mark Pack

Most of the punditry about the internet and the general election has focused on the impact of the internet, and social media in particular, on politics. Although journalists often get a mention, the basic frame of reference is “how is politics changing?”

However, there was a hint of a…

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Need For Credible Brands Puts Experience At The Heart Of Strategy

Wednesday, July 14th, 2010By Rob Sellers

At the end of 2008 when the economic markets crashed, those of us in the experiential marketing industry were probably more worried than most. Putting on major consumer experiences is expensive. For starters, you have to pay for a venue, dress it up, sort out the music and hire guest speakers. And…

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One At A Time, Please

Monday, July 12th, 2010By Neil Morris

Check e-mail. Facebook. Read the paper. Tweet. Check voicemail. And all of that while watching TV.  We are increasingly becoming defined by connectivity.  Work and home life mingle as a result. Multi-tasking extends now into most of modern life.

Is that what we really want? Well, many people…

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Spam – Coming To A High Street Near You

Thursday, July 8th, 2010By Jamie Kenny

I’ve never liked spam. Not even as a kid.  It was flaccid and tasteless and I just couldn’t see the point of it.

Well that hasn’t changed, and as progress would have it, I’m jibing at its electronic namesake now.

Thanks to a filter built like Cerberus, I don’t get too much of it on email…

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Is Social Media Really Worth It?

Friday, July 2nd, 2010By Robert Roessler

In 2010, for the first time in 25 years, Pepsi didn’t run a Super Bowl ad in 2010, but focussed on a $20 million online Cause Marketing campaign instead. Dell has 

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The Life And Times Of An Engine Grad

Monday, June 28th, 2010By Simon Mutter

Since starting as grads at Engine last September we’ve been on a crash course in communications. Personally I’ve learned to sing karaoke like an adman with WCRS, become a PR and events guru with the good people at Slice and worn a pointy…

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Do Brands Needs To Calm Down About Social Media?

Thursday, June 24th, 2010By Alex Miller

Whilst perusing NMA’s website today I came across an article written by Nigel Walley about the social media bandwagon that everyone is desperately trying to hop on to, entitled…

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