The Life And Times Of An Engine Grad

Monday, June 28th, 2010 By Simon Mutter

Since starting as grads at Engine last September we’ve been on a crash course in communications. Personally I’ve learned to sing karaoke like an adman with WCRS, become a PR and events guru with the good people at Slice and worn a pointy…

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Do Brands Needs To Calm Down About Social Media?

Thursday, June 24th, 2010 By Alex Miller

Whilst perusing NMA’s website today I came across an article written by Nigel Walley about the social media bandwagon that everyone is desperately trying to hop on to, entitled…

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Doom And/or Gloom At Westminster

Tuesday, June 22nd, 2010 By Rupert Lewis

For months now, commentators have been offered ‘advice’ to the new Chancellor on how to get to grips with the national balance sheet.

Cut public spending right now and look to tackle the structural deficit head-on, but run the risk of a sinister sounding ‘double-dip recession’? Or limited…

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Engine Launches New Consumer Behaviour Insight Unit: Engine Decisions

Tuesday, June 22nd, 2010 By Sophie Nurse

Engine this week announces the launch of Engine Decisions. 

Engine Decisions is a new insight and research unit that uses a proprietary methodology combining social and behavioural psychology, social interaction computer simulation and neuroscientific…

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World Cup Ambush: Three Lions Versus Two Fingers

Thursday, June 17th, 2010 By Tom Gladstone

As fans across the country keep their fingers crossed, praying that “Wazza” really can Write The Future, the contest between “official sponsors” and those pesky ambushers has truly kicked off.

The FA and Mars, an…

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Brown Pelicans And British Petroleum – The Importance Of Biodiversity To Corporates

Wednesday, June 16th, 2010 By Dave Challis

The United Nations declared 2010 to be the International Year of Biodiversity.  Today’s selected endangered species is Podocarpus nakaii, a Taiwanese conifer.  But few people know (or care) about it.  And few…

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Engine Wins Sky Broadband Brief

Monday, June 14th, 2010 By Olenka

Nationwide Campaign to Break from 11th June with Outdoor, Press, Radio, Online and TV Creative

Engine has won a brief for a major marketing campaign to re-launch Sky’s NEW broadband offering.

The fully-integrated national campaign will include TV, outdoor, press, radio, and…

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Engine Boosts Search Capability With I-level Hires

Monday, June 14th, 2010 By Olenka

Engine today announces the hire of four senior search experts from i-level.
 
Andrea Brown (Head of Search), Nick Smith (Head of Paid Search), Celine McElwee (Head of Business Development) and Francesca Gioia (Search Project Manager) joined Engine’s digital experts…

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The World Cup By Numbers

Friday, June 11th, 2010 By Tim Crow

Numbers: the 2010 FIFA World Cup will be a feast of them.  I’ve listed below some of my favourite stats about the business of this World Cup off the field. Enjoy!

0

Number of times the World Cup has previously been…

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Innovate Or Stagnate

Thursday, June 10th, 2010 By Neil Morris

This week NESTA published a report which boldly stated that the only ways to trigger economic growth and job creation were innovation and high-tech industry expansion.

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