When people find out I work in sponsorship I always get asked two things:
1. Do you have any decent tickets?
2. Do you have any decent gossip?
There was a time when I had plenty of the latter and little of the former. Unfortunately, these days my gossip is about as revealing as a Tiger…
It’s Monday morning and it’s pouring with rain. The perfect backdrop for the release of Transitions,…
18 years ago when I first started in PR, my clients had different benchmarks for measuring the success of a PR campaign. The most memorable one was Neil who, following the presentation of a successful year long campaign (for a major lager brand) said, “Come on then, let’s see if it passes the…
LONDON: Engine, the UK’s largest and fastest-growing integrated communications company, today announced its expansion into the US market.
Partnering with Martin Puris and John Bernbach, it has signed an agreement to create Engine USA.
It’s probably the biggest challenge faced by mankind. And communications is the key. But somehow communications has yet to really step up to the plate to play its (critical) role in engaging people on climate change.
Last week I went to hear Lord (Chris) Smith, Chair of the Environment Agency…
I often watch TV and use my laptop at the same time. Recent data from Thinkbox tells us that 47% of adults combine the two activities at least once a day, and another 14% at least once a week, thus proving this is now mainstream behaviour rather than simply a desperate attempt to multi-task by the…
