My favourite story of audience insight is an old Simon Cowell one. Researching the end-of-series CD for Popstars, he toured Britain’s karaoke venues. Not the big flashy ones, but the spit-and-sawdust pubs and working men’s clubs. He listened to the last song they played each night, the…
A fortnight ago, I attended the 2009 DMA (Direct Marketing Association) awards.
For us, and many others, the event was pregnant with promise, yet the night hung heavy with disappointment at missed chances as one piece of work swept nine golds and, inevitably, the Grand Prix.
What everybody…
On the evening before what was supposed to be the final day of the Copenhagen Climate Change Conference 2009 , world leaders arrived to dine with Queen Margrethe of Denmark. The plan was then for them to give their assent to the draft agreement…
What a year it’s been in the City.
We started 2009 battered and bruised as the seismic ripples of Lehman’s collapse continued to pummel the UK’s financial services sector and, as markets around the world maintained their decline, the global economy teetered on the brink.
Fast forward 12 months…
Sponsorship has come of age. It’s been cemented as a traditional marketing sector and a flexible one at that, leveraged successfully to answer brand challenges from blunt awareness to specific sales drives.
But this brings with it a challenge. As the number of brands entering and exploiting the…
In times of change, sometimes your brand is all you have. No one understands this more than the Beyonces and Justin Timberlakes of this world. Because in a music industry ravaged by its ill-preparedness for the challenges and opportunities of the internet, musicians and pop stars have only one…
Change is positive, and change is exciting. That is Engine’s ethos.
We’re living in a world where technology is changing faster than markets, markets are changing faster than companies, and consumers are changing faster than the people who run those companies.
The truth is, that most…
