As fans across the country keep their fingers crossed, praying that “Wazza” really can Write The Future, the contest between “official sponsors” and those pesky ambushers has truly kicked off.
The FA and Mars, an…
So, advertising works – even when it doesn’t look like advertising. That’s one conclusion from two coinciding controversies for the tobacco industry this week; Ferrari furiously taking some rather odd…
When people find out I work in sponsorship I always get asked two things:
1. Do you have any decent tickets?
2. Do you have any decent gossip?
There was a time when I had plenty of the latter and little of the former. Unfortunately, these days my gossip is about as revealing as a Tiger…
