Fame At Any Price?
Thursday, April 22nd, 2010At the start of the year I wrote a piece about the luck involved in being in the right industry at the right time if you want to make a fortune.
I said that pop stars can no longer afford to be choosy…
Measuring The Pr Sweet Spot
Thursday, February 18th, 201018 years ago when I first started in PR, my clients had different benchmarks for measuring the success of a PR campaign. The most memorable one was Neil who, following the presentation of a successful year long campaign (for a major lager brand) said, “Come on then, let’s see if it passes the…
