What Would You Do If You Knew You Couldn’t Fail?

Tuesday, December 29th, 2009 By Morgan Holt

My favourite story of audience insight is an old Simon Cowell one. Researching the end-of-series CD for Popstars, he toured Britain’s karaoke venues. Not the big flashy ones, but the spit-and-sawdust pubs and working men’s clubs. He listened to the last song they played each night, the…

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