What Would You Do If You Knew You Couldn’t Fail?
Tuesday, December 29th, 2009My favourite story of audience insight is an old Simon Cowell one. Researching the end-of-series CD for Popstars, he toured Britain’s karaoke venues. Not the big flashy ones, but the spit-and-sawdust pubs and working men’s clubs. He listened to the last song they played each night, the…

