Every Move You Make, Every Twitter Feed You Update, Somebody Is Watching You.

Wednesday, July 28th, 2010 By Tara Davanzati

No, that’s not the latest rendition of ‘Every Breath You Take’ swarming YouTube, that’s the opening sentence to New Scientist’s story

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One At A Time, Please

Monday, July 12th, 2010 By Neil Morris

Check e-mail. Facebook. Read the paper. Tweet. Check voicemail. And all of that while watching TV.  We are increasingly becoming defined by connectivity.  Work and home life mingle as a result. Multi-tasking extends now into most of modern life.

Is that what we really want? Well, many people…

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Spam – Coming To A High Street Near You

Thursday, July 8th, 2010 By Jamie Kenny

I’ve never liked spam. Not even as a kid.  It was flaccid and tasteless and I just couldn’t see the point of it.

Well that hasn’t changed, and as progress would have it, I’m jibing at its electronic namesake now.

Thanks to a filter built like Cerberus, I don’t get too much of it on email…

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Is Social Media Really Worth It?

Friday, July 2nd, 2010 By Robert Roessler

In 2010, for the first time in 25 years, Pepsi didn’t run a Super Bowl ad in 2010, but focussed on a $20 million online Cause Marketing campaign instead. Dell has 

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Do Brands Needs To Calm Down About Social Media?

Thursday, June 24th, 2010 By Alex Miller

Whilst perusing NMA’s website today I came across an article written by Nigel Walley about the social media bandwagon that everyone is desperately trying to hop on to, entitled…

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Your Facebook Obituary

Thursday, June 3rd, 2010 By Dave Mance

I’m starting to realise there may not be a statue of me after I’m gone. Or even a plaque.

Which has got me thinking, what will I leave behind? And the disturbing answer is: my Facebook page.

Think about it. That info just stays there. For all time. You are perfectly preserved forever in…

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How Powerful Are You?

Tuesday, May 25th, 2010 By Tom Hyde

Think you’re connected, but didn’t quite make it into this year’s Marketing Power 100?

Think you’re amongst the movers and shakers in the marketing industry, but missed out due to a gross judicial oversight?

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Copyright, Bills And Big Fish

Friday, April 9th, 2010 By Morgan Holt

Once more digital is punching well above its weight. Facebook and Twitter were the tools of choice for  Jon and Tracy Morter to unseat 

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How Social Media Is Revolutionising Disaster Response

Thursday, March 25th, 2010 By Neil Morris

Africa’s problems always seemed too great for the worldwide web to solve.  Even with Web 2.0, innovation seemed to flow strictly in one direction – philanthropically from developed to developing world. 

Now a social media mash-up developed in rural Kenya has reversed that.

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Public By Default

Tuesday, February 2nd, 2010 By Tara Davanzati

In January Mark Zuckerberg, founder of Facebook, spoke in defence of the site’s new privacy changes. He announced that public sharing and not personal privacy is the new ‘social norm’.

Part of the debate questions why Zuckerberg decided to change anything at all; suggesting this was…

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