Fame At Any Price?
Thursday, April 22nd, 2010At the start of the year I wrote a piece about the luck involved in being in the right industry at the right time if you want to make a fortune.
I said that pop stars can no longer afford to be choosy…
Man The Lifeboats!
Thursday, December 24th, 2009A fortnight ago, I attended the 2009 DMA (Direct Marketing Association) awards.
For us, and many others, the event was pregnant with promise, yet the night hung heavy with disappointment at missed chances as one piece of work swept nine golds and, inevitably, the Grand Prix.
What everybody…
The Changing Face Of Music
Monday, December 14th, 2009In times of change, sometimes your brand is all you have. No one understands this more than the Beyonces and Justin Timberlakes of this world. Because in a music industry ravaged by its ill-preparedness for the challenges and opportunities of the internet, musicians and pop stars have only one…
