So, advertising works – even when it doesn’t look like advertising. That’s one conclusion from two coinciding controversies for the tobacco industry this week; Ferrari furiously taking some rather odd…
When people find out I work in sponsorship I always get asked two things:
1. Do you have any decent tickets?
2. Do you have any decent gossip?
There was a time when I had plenty of the latter and little of the former. Unfortunately, these days my gossip is about as revealing as a Tiger…
Sponsorship has come of age. It’s been cemented as a traditional marketing sector and a flexible one at that, leveraged successfully to answer brand challenges from blunt awareness to specific sales drives.
But this brings with it a challenge. As the number of brands entering and exploiting the…
